Following the growth of the Ferrari Owners Group, the Ferrari Owners Charitable Foundation (FOCF) was founded upon members’ desire to give back to their communities. Through fundraising events and our signature annual FOG Rally, FOCF raises awareness and donations for organizations providing services and advocacy for disadvantaged youth and public health.
2015 Projects
Ferrari Ride & Breakfast Auction at Wine & Wishes Event
The Ferrari Owners Charitable Foundation kicked off its year of charitable giving by once again donating multiple opportunities for bidding on the popular “Ferrari Ride & Breakfast” auction item to the 2015 Make-A-Wish “Wine & Wishes” event. Winners enjoyed a ride as a passenger in a Ferrari driven by a member of the Ferrari Owners Group (FOG) on one of the bi-weekly FOG breakfast drives. Each experience included the opportunity to ride in a Ferrari on some of Northern California’s most stunning backroads followed by a sumptuous breakfast with a group of Ferrari owners. All of the proceeds generated by the Ferrari Ride & Breakfast experiences were donated directly to Make-A-Wish Greater Bay Area.
FOG Rally 2015
Building on the success of the 2014 FOG Rally, this year’s event launched fifty Ferraris on their way from Mill Valley to Lake Tahoe where participants stayed at the elegant Ritz-Carlton Lake Tahoe Hotel. Under the continued presenting sponsorship of Ferrari Silicon Valley, Rally participants enjoyed a breathtaking drive, dined under the stars, and enjoyed the camaraderie of fellow Ferrari aficionados throughout the weekend. The event included a Gala and Auction hosted by the Hilton San Francisco Financial District, which netted $275,000, enabling the Ferrari Owners Charitable Foundation to surpass its 2014 record-setting gift to Make-A-Wish Greater Bay Area.
2014 Projects
Wish Reveal for Tre Grinner
In the Spring of 2014, FOG members were invited by our new beneficiary partner, Make-A-Wish Greater Bay Area, to participate in a “Wish Reveal,” a special time when a child learns that his or her wish will be granted. The entire Board of Directors of the Ferrari Owners Charitable Foundation joined two Make-A-Wish representatives and secretly descended upon the home of 17-year old Terry “Tre” Grinner, diagnosed with Hodgkin’s Lymphoma, whose wish to be an investment banker for a day was about to be revealed. Only Tre’s mother knew that the Board members were quietly setting up a small car show for Tre outside the family’s home. Passionate about Italian sportscars, Tre was invited outdoors where he discovered a dozen Ferraris in his front yard! Tre was then invited by FOG founder, Joe Keon, to get behind the wheel of his Ferrari and give it a spin.
Tre’s wish began with a meeting at Goldman Sachs in San Francisco to prepare him for a “mini-internship,” for which he was ultimately flown to Wall Street where he had experiences involving BlackRock, Yankee Stadium, and the New York Stock exchange, took a personal phone call from Warren Buffet on the air at a local radio station, and visited NASDAQ where he rang the closing bell. Tre went on to speak at the 2014 FOG Rally Gala where he expressed his gratitude to Make-A-Wish and described how his wish experience changed him. He has since recovered from his illness and remains involved with the FOG community, receiving mentoring and often attending FOG weekend events to inspire others.
Cavallo da Corsa magazine
The Ferrari Owners Charitable Foundation has published four editions of Cavallo da Corsa, a lifestyle magazine that showcases the charity supported each year, provides a detailed pictorial of the Foundation’s signature event, the FOG Rally, and includes articles on contemporary trends in fashion and culture. The magazine was produced locally by long time Rally sponsor, Essence Printing.
FOG Rally 2014
In September 2014, fifty Ferraris roared out of Mill Valley’s Depot Plaza toward the Bacara Resort in Santa Barbara on a mission to raise awareness for Make-A-Wish Greater Bay Area. Under the presenting sponsorship of Ferrari Silicon Valley, Ferraris in a wide range of models and years participated, making the 2014 Rally a unique drawing point for auto enthusiasts and spectators, as well as an opportunity for broad media exposure about our charity partner. Contributions to the local Make-A-Wish chapter from Rally drivers’ entrance fees, combined with proceeds from the 2014 Gala and Auction, resulted in the Ferrari Owners Charitable Foundation setting a record for the largest single gift ever generated by an external event to support this beloved organization.
Ferrari Ride & Breakfast Auction at Wine & Wishes Event
The Ferrari Owners Charitable Foundation donated multiple opportunities for bidding on “Ferrari Ride & Breakfast” to the 2014 Make-A-Wish “Wine & Wishes” event. These popular auction items were bid up competitively and each winner was treated to a ride as a passenger on one of the bi-weekly FOG breakfast drives, experiencing the unique opportunity to ride in a Ferrari on some of Northern California’s most stunning backroads followed by enjoying breakfast with a group of Ferrari owners. All of the proceeds generated by the Ferrari Ride & Breakfast experiences were donated directly to Make-A-Wish Greater Bay Area.
2012
Beneficiary: Blue Planet Network
San Francisco Promotional Rally
June, 2012
Having identified Blue Planet Network (BPN) as the charity benefactor for 2012, the Ferrari Owners Charitable Foundation, with the cooperation of the San Francisco Police Department, toured through the city streets of beautiful San Francisco with rally vehicles bearing the logos of Blue Planet Network.
Bystanders were invited to partake in rides while FOCF staff, supporters, and Blue Planet Network staff educated the public about BPN’s important mission: funding projects around the world that provide clean drinking water to regions and communities without access to this basic resource.
Saks Fifth Avenue Fundraising Event
June, 2012
In partnership with the world renowned specialty store Saks Fifth Avenue, the Ferrari Owners Charitable Foundation and Blue Planet Network held a fundraising event at Saks in San Francisco.
FOCF staff and supporters along with Blue Planet Network staff educated consumers about the lasting impact of clean water solutions upon communities without it. A portion of sales were donated to Blue Planet Network.
Monterey Car Week
August, 2012
Leading up to the 2012 FOG Rally, FOCF staff and supporters promoted the FOG Rally and raised awareness for the clean water projects of our 2012 charity benefactor, Blue Planet Network.
FOCF once again displayed a booth at “Concorso Italiano” and distributed pamphlets and magazines while educating the public about Blue Planet Network’s mission, providing clean drinking water, an essential building block of developing regions. Over 500 issues of Cavallo da Corsa magazine were distributed to event goers, which featured a detailed history of Blue Planet Network and the importance of clean water projects.
FOG Rally 2012
September, 2012
Launching from the historic Fairmont Hotel San Francisco, the 2012 FOG Rally departed for Los Angeles via Santa Barbara on a media intensive mission to raise awareness and funds for Blue Planet Network.
Each stop of the rally featured events and displays that welcomed the public to view the cars and learn about Blue Planet Network and the important work of bringing clean drinking water to developing regions. With clean drinking water, communities, women and young girls in particular, become empowered to take control of their own lives, free from the fear of many waterborne diseases.
The FOG Rally generated widespread media exposure for Blue Planet Network’s work and lead to numerous donations. About 50 percent of each rally driver’s entrance fees were donated to Blue Planet Network. Additionally, two charity auctions (San Francisco and Los Angeles) contributed to a total gift of $120,000 for Blue Planet Network.
For more information please visit fogrally.com
2011
Beneficiary: Opportunity Impact
Monterey Car Week
August, 2011
Leading up to the 2011 FOG Rally, FOCF staff and supporters promoted the FOG Rally and raised awareness for the important work being done by our 2011 charity benefactor, Opportunity Impact.
FOCF’s booth at the well attended “Concorso Italiano”event distributed pamphlets and educated the public about Opportunity Impact’s mission: helping underprivileged youth overcome obstacles and preparing them for success.
Cavallo da Corsa Magazine
September, 2011
In 2011 the Ferrari Owners Charitable Foundation launched Cavallo da Corsa Magazine. Created, designed, and printed with the generosity and contributions of the FOCF community, Cavallo da Corsa is distributed as a keepsake at FOCF events including the annual FOG Charity Rally.
100% of proceeds from the magazine go to support our charity partner each year (Opportunity Impact in 2011, and Blue Planet Network in 2012).
For more information please visit cavallomag.com
FOG Rally 2011
September, 2011
In September, 2011, the sound and spectacle of 50 Ferrari’s launched the inaugural FOG Charity Rally.
At every stop of the rally’s route from San Francisco to LA, fascinated bystanders were educated about our important mission: to raise funds and awareness for a most worthy cause; equipping troubled and underprivileged youth with the support and skills to navigate their way to a brighter future through education, personal skill development, and focused case management.
The FOG Rally generated widespread media exposure for Opportunity Impact’s work and lead to numerous donations. About 50 percent of each rally driver’s entrance fees were donated to Opportunity Impact. Additionally, two charity auctions (San Francisco and Los Angeles) contributed to a total gift of $60,000 for Opportunity Impact.
For more information please visit fogrally.com
